Bai Le Bao (百乐宝) or Paddle Pop is a Chinese Ice Cream brand

They held a promotion called the Bai Le Bao “Lick it and look for the big prize” prize promotion 

Promotion lasted from March 2002 to August 2002

To enter collect a stick with “100", "乐" and "宝“

Cities included were Shanghai, Suzhou, Wuxi, Changzhou, Nanjing, Hangzhou, Beijing, Tianjin, Wuhan, Chengdu, Guangzhou, Shenzhen, Xiamen, Fuzhou, Zhengzhou, and Xi'an